Gather and Focus

Brand Kit — Gather and Focus

Brand Kit

Gather and Focus

A reference guide for our visual identity, voice, and values — everything needed to represent the brand consistently.

Logo

Use the circular logo mark on light backgrounds. Maintain clear space equal to the logo's radius on all sides.

Gather and Focus logo on light backgroundOn light
Gather and Focus logo on muted backgroundOn muted
Gather and Focus logo on dark backgroundOn dark

✓ Do

  • Use the circular crop on all placements
  • Maintain clear space around the mark
  • Use on light, muted, or dark backgrounds
  • Keep proportions — never stretch or skew

✗ Don't

  • Apply color filters or overlays to the logo
  • Place on busy or clashing backgrounds
  • Use at sizes smaller than 32px
  • Add drop shadows or effects

Color Palette

Inspired by misty rose, sakura, and milk tea — a soft, warm palette rooted in nature and calm.

Sakura#C8919A
Primary

Buttons, links, highlights

Misty Rose#E8B4B8
Secondary

Hover states, soft accents

Milk Tea#D4A5A0
Accent

Decorative elements, borders

Petal#F5EAE4
Card

Card backgrounds, panels

Cream#FAF3EE
Background

Page background

Blush Border#E2CFC8
Border

Dividers, input borders

Warm Muted#EDE0D8
Muted

Subtle backgrounds

Dusty Plum#8C6B6E
Muted Text

Secondary text, captions

Ink#0A0A0A
Foreground

Body text, headings

Typography

Cormorant Garamond for headings — elegant and editorial. Lato for body — clean and highly readable.

Display

Gather your mind.

Heading 1

Focus your life.

Heading 2

Intentional living starts here.

Heading 3

Practical wisdom, every week.

Body Large

One thoughtful piece on mindfulness, focus, or intentional living — delivered every Monday.

Body

We believe that a calmer, more intentional life is within reach for everyone. It starts with small, consistent choices.

Caption

Published 12 July 2026 · 5 min read

Brand Voice

How we sound — warm, grounded, and always in service of the reader.

We are

  • Warm and encouraging
  • Practical and grounded
  • Thoughtful and intentional
  • Accessible and clear

We are not

  • Clinical or preachy
  • Hustle-culture driven
  • Overly formal
  • Vague or abstract

Sample copy

"Gather your mind. Focus your life."

Practical wisdom on mindfulness, focus, and intentional living — written to help you build a life that feels like yours.

Core Values

The principles that guide every piece of content we create.

01

Intentionality

Every piece of content is created with purpose — no filler, no noise.

02

Warmth

We meet readers where they are, without judgment or pressure.

03

Clarity

Complex ideas made simple. Practical tools you can use today.

04

Growth

Progress over perfection. Small steps compound into big change.